The article analyses the impact of women entrepreneur in small and Medium Enterprises on sustainable\r\nEconomic development in Sindh. The rapid absorption of women into the labor market has been influenced by\r\nseveral factors. The rapid economic growth was due largely to important growth in the SMEs business, where\r\nsubstantial and proportionally larger increase of female workers has been registered. Among all sectors of the\r\neconomy, the SMEs has recorded the highest growth rate during the last decade. The increase in the female labor\r\nforce participation in SMES business may also be attributable to improving economic incentives in employment\r\nand policies favoring the employment of women. In addition, the combined effects of increased years of\r\nschooling, access to family planning services, improved maternal and child care, leading to arise in the average\r\nage at marriage, have allowed women to take advantage of the increased employment opportunities. Survey was\r\nconducted from 500 women in SMEs business in rural Sindh by using simple random technique from four\r\ndistricts, Shikarpur, Jacobabad, Kandhkot/Kashmore and Larkana Districts. Structural Questionnaire was the\r\nbasic tool to find out the major challenges of rural women as an entrepreneur business. It was revealed that there\r\nis great potential of rural women is doing the various entrepreneur business like in Kandhkot, Jacobabad, Rali,\r\nAjrak and Sindhi caps they are very much unique and they were generating income from there families. It was\r\nfurther revealed that the rural women is less confident and their husbands were always given them hard time\r\nonce they are exposing them selves to out side the boundaries of the house. The biggest challenges which they\r\nwere facing they were doing all business in house, lack of marketing facilities, Karo Kari criminal activities and\r\nthey were deprived from the basic rights. This study contributes and explores the Rural Women challenges in\r\nSMEs business and how these critical unethical problems we can overcome like KARO KARI, and other various\r\nsocial issues.
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